Authentic Green Health Clubs - Avoid the Sin of “Green Washing”

Is Your Club On The Right Side Of The Green Movement?
As momentum picks up world wide for going green, it opens the doors for shady claims & practices. In the rush to capitalize on the power of the green trend, many companies espouse “greenness”, but mislead the public regarding their commitment to green and the positive environmental impact of their products and services.

Beware The Repercussions of “Green Washing”
They “spin” themselves to appear more environmentally conscious. Unfortunately this type of posturing is become so common its erned its own name - it’s a practice known as “Green Washing”. However, as consumers and the media become more knowledgable about what “green means” - there will certainly be a major backlash for companies that make false green claims.

Separate Your Club From The Bad Rap
To protect themselves, Health clubs must take care to ensure their green efforts are authentic. First step - know what tactics unscrupulous companies are using to “green wash” themselves and do the opposite. It’s really that simple. Green washing essentially boils down to six things:

1. Hidden Trade Offs
2. No Proof
3. Vagueness
4. Irrelevance
5. Fibbing
6. Lesser of Two Evils.