Green Health Clubs Spotlight: Healthworks Fitness Centers For Women in Boston, MA

Going Green
Healthworks Fitness Centers For Women with locations in Back Bay, Brookline, Cambridge, Chestnut Hill, and Salem, Massachusetts, is a great example of a health club not only implementing green practices, but promoting them effectively to increase community value, business partnerships and revenue.

Using The Web Effectively
Healthworks has established a sub-branded portion of their website called “greener”. It offers a distinctive look and feel with an enhanced logo and dedicated navigation bar that lets viewers see different types of green information.

Positioning Themselves as a Green Resource
Healthworks is establishing itself as a green resource in its community by not only communicating what they do to go green, but by encouraging others to follow them by providing green tips. Smartly, the tips are sponsored by different organizations. It’s an exceptional business example of using the power of green to offer new value while simultaneously building additional marketing channels and potential profit streams.

Extending Green Leverage Beyond The Club
Healthworks also offers a $20.00 tee-shirt. It’s another illustration of how a club can use “green” to achieve multiple benefits including a profit. They promote it as follows:

Our special edition “real women recycle” t-shirts are 100 % organic and made with environmentally friendly dye. Not to mention they are comfortable and fit great! What better way to support Healthworks and the environment all at the same time.

Proactive Partners in Profit
Healthworks also embeds their commitment to green in another “out of the club” product. They partner with Whole Foods to sell a co-branded re-usable shopping bag. The bags sell for $5.00 and owners receive $20 credit from whole foods when they spend $100. Owners also get a nickle from whole foods every time they use the bag.

Healthworks promotes the reusable shopping bag on the website with green education:

Whole Foods Market has teamed up with Healthworks Fitness to go “Greener”.

More than one billion single-use plastic bags are handed to consumers each day and it takes a 15-year-old tree to produce just 700 grocery bags. Paper or plastic is no longer the question. Reusing shopping bags significantly reduces both emissions and waste.

All Whole Foods Market stores offer at least a nickel-per-bag refund to encourage you!

GreenHealthClubs.org congratulates Healthworks Fitness Centers on using green to make a difference to their members, their community and their bottom line!

What about you? How would your Green Health Clubs spotlight read? Drop us a comment and let us know.