Green Health Clubs Can Learn From Al Gore’s Slide Show

PR Agent For The Planet
Al Gore reinvented himself as a business person and politician with his focus on saving the environment.  He’s now the self proclaimed “PR agent for the Planet”.  Soon you’ll see the results of his 30 million dollar Ad campaign.

But as you’ll see from his 60 minutes interview,  the heart of his success is a simple slideshow. He did two things that turned it into a mega public relations tool.

1) He adjusts some of the slides to align with the orientation of the people listening to it.
2) He trains other people to deliver the slideshow.

His approach provides lessons to health clubs looking for ways to inspire and help their communities get more green.  And he’s making the process easier for health clubs by raising public awareness

Recent 60 Minutes Video
The 60 minutes video below provides a window into the system Gore uses.  Watching it raises two questions:  What would your club’s green slide show look like?  Are you going to use Al Gore’s $30,000,000.00 advertising investment to help launch your club’s green initiatives?